Starbucks CEO Schultz blames 'speculators' for high coffee prices

Anyone who has visited a Starbucks coffee shop - or any copycat business - will have wondered why the price of a cup of coffee (more often than not served in a cheap plastic cup) is so high. The contribution of the coffee that goes into a cup is minute compared to the price of the finished product. So we were bemused when Howard Schultz, CEO of the Starbucks coffee chain, delivered a rant about speculation in the Commodities Markets. A look at the P&L of the company - and Schultz's extremely generous compensation package - makes it clear that Schultz - and many other commentators - want to pin the blame for high food prices on speculators when long-term economic and demographic factors may in reality be the driving factors behind the recovery of many commodities from a decades-long slump in price.
(12/04/2011)